AI Insights · Timothy · July 2022
Top 5 Fashion Games in Belgium: Q2 2022 Performance
Analyzing the performance of the top 5 fashion games on a unified platform in Belgium during Q2 2022, including downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games in Belgium showcased varying performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at the metrics for each game, based on data from Sensor Tower.
Fashion Battle - Dress up game
Throughout Q2 2022, weekly downloads for Fashion Battle - Dress up game experienced fluctuations, peaking at around 5.7K in early April before settling to approximately 2.9K by the end of June. Revenue saw minor peaks, reaching up to $13 in mid-April and early June. Weekly active users showed a decline from 16.8K in early April to about 10.7K by the end of June, with a slight recovery towards the end of the quarter.
Hair Challenge
Hair Challenge experienced a steady stream of weekly downloads, with figures fluctuating between 2.8K and 4.6K. Revenue remained minimal, peaking at $13 at the beginning of the quarter, and showing minor increases in the later weeks. Weekly active users remained relatively stable, with a slight drop from 34.1K in mid-April to 26.7K by the end of June.
Bra Maker
Bra Maker, released in April 2022, saw a strong start with weekly downloads peaking at around 6.3K in late April. However, this number decreased to approximately 1K by the end of June. Active users followed a similar trend, starting with 5.5K in mid-April and peaking at 15.1K in early May, then gradually declining to around 10.5K by the end of the quarter.
Get Lucky: Pool Party!
Get Lucky: Pool Party! showed consistent weekly downloads, with numbers ranging from 1.5K to 4K. The game saw an increase in active users towards the end of the quarter, from 4K in late March to 6.1K by the end of June.
Lash Salon
Lash Salon, released in April 2022, had a significant rise in weekly downloads, peaking at 8.2K in late May before dropping to around 2K by the end of June. Active users also saw a sharp increase from 251 in mid-April to over 11.7K in late May, eventually stabilizing at around 5.4K by the end of the quarter.
For more detailed insights and further data, visit Sensor Tower.
